CALGARY, AB (October 20, 2020) — Sundial Growers Inc. (NASDAQ: SNDL) (“Sundial” or the “Company”), is pleased to announce the expansion of its Palmetto brand presence across Canada.
Consistent with Sundial’s focus on premium inhalables, the Palmetto brand offers a diverse product portfolio to accommodate consumers looking for an experience that offers convenient, high-quality products alongside unique branding. Palmetto’s dried flower format recently launched in Quebec and was sold out within two weeks, indicating early resonance with consumers in a rapidly expanding and competitive market.
“Palmetto is positioned for consumers who want to celebrate the fun and uniqueness of their cannabis products,” said Sundial’s Chief Experience Officer Ryan Hellard. “As we continue to expand and invest in the Palmetto brand, our consumers and customers continue to engage. This has led to accelerated growth in 2020 since launching on a limited scale in select provinces late last year.”
Palmetto’s dried flower formats that launched earlier this summer include Nuken, Headband and Chemdawg. The brand has also recently launched a full assortment of vape offerings, which include Agent Orange, Shishkaberry, Raskal OG, Chemdawg and Blueberry.
Palmetto products are sourced from Sundial’s best-in-class facility in Olds, Alberta that grows “craft-at-scale” cannabis, providing high-quality and consistency that consumers can trust.
The newly launched Palmetto Portal features an immersive and interactive user-guided experience to discover the Palmetto brand. Join the journey at www.palmettocannabis.ca.
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